Extracts of my letter sent to Business Today
With reference to your story in BT January 24, 2010 about experience of Nano users, Nano seems to have completely missed its market for which it was originally intended viz. the first time car buyers or the two wheeler owners who want to migrate to four wheels. All the interviewees in the story already have multiple cars with them and are definitely not first time users. Has Tata missed something here.
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